Sophie Chen

Lead designer for global running campaign reaching 50M+ consumers across digital and print media

Developed brand identity system for new product line resulting in 40% brand recognition within 3 months

Manage team of 4 designers and collaborate with marketing, product, and digital teams

Created visual identities and branding materials for 20+ clients across tech, fashion, and culture sectors

Won 3 AIGA design awards for innovative typography and brand identity projects

Designed comprehensive visual system spanning digital, print, and environmental applications

Campaign achieved 85% positive feedback and 2M+ social media engagements

Led complete brand redesign increasing brand value by 60% post-launch

Design: Typography, Brand Identity, Layout Design, Motion Graphics, Package Design

Software: Adobe Creative Suite, Figma, Sketch, Cinema 4D, After Effects

Additional: Design Strategy, Art Direction, Team Leadership

Senior Thesis: 'Typography in Motion'; AIGA Student Award; Design Excellence Scholarship