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Jessica Thompson
WORK EXPERIENCE
HubSpot
Jan 2020-Present
Senior Marketing Manager
- Led digital marketing campaigns generating 150% increase in qualified leads and $2M+ in pipeline revenue
- Developed and executed content strategy resulting in 200% growth in organic traffic and 45% increase in conversions
- Managed $1M annual marketing budget and team of 5 specialists across content, social, and email marketing
Mailchimp
Mar 2017-Dec 2019
Marketing Manager
- Orchestrated product launch campaigns reaching 1M+ customers, achieving 40% email open rate
- Implemented marketing automation workflows increasing customer engagement by 65%
KEY ACHIEVEMENTS
Brand Redesign Initiative
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- Spearheaded company rebrand resulting in 85% increase in brand recognition and 50% rise in social media engagement
- Launched influencer marketing program generating 2M+ impressions and 25K new followers
MARKETING SKILLS
Skills
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- Digital Marketing: SEO/SEM, Content Marketing, Email Marketing, Social Media Marketing
- Tools: HubSpot, Google Analytics, Salesforce, Adobe Creative Suite, Mailchimp
- Analytics: A/B Testing, Conversion Optimization, Marketing Attribution, Data Visualization
EDUCATION
Northwestern University
Sep 2013-May 2017
B.S. Marketing
- Minor in Digital Media; Marketing Club President; Dean's List