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Jessica Thompson

[email protected](123) 456-7890linkedin.com/in/jessicathompson

WORK EXPERIENCE

HubSpot

Jan 2020-Present

Senior Marketing Manager

Boston, MA
  • Led digital marketing campaigns generating 150% increase in qualified leads and $2M+ in pipeline revenue
  • Developed and executed content strategy resulting in 200% growth in organic traffic and 45% increase in conversions
  • Managed $1M annual marketing budget and team of 5 specialists across content, social, and email marketing

Mailchimp

Mar 2017-Dec 2019

Marketing Manager

Atlanta, GA
  • Orchestrated product launch campaigns reaching 1M+ customers, achieving 40% email open rate
  • Implemented marketing automation workflows increasing customer engagement by 65%

KEY ACHIEVEMENTS

Brand Redesign Initiative

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  • Spearheaded company rebrand resulting in 85% increase in brand recognition and 50% rise in social media engagement
  • Launched influencer marketing program generating 2M+ impressions and 25K new followers

MARKETING SKILLS

Skills

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  • Digital Marketing: SEO/SEM, Content Marketing, Email Marketing, Social Media Marketing
  • Tools: HubSpot, Google Analytics, Salesforce, Adobe Creative Suite, Mailchimp
  • Analytics: A/B Testing, Conversion Optimization, Marketing Attribution, Data Visualization

EDUCATION

Northwestern University

Sep 2013-May 2017

B.S. Marketing

  • Minor in Digital Media; Marketing Club President; Dean's List