Maya Patel

Redesigned booking flow reducing user drop-off by 35% and increasing conversion rate by 25%

Led user research initiatives conducting 100+ interviews and usability tests to inform design decisions

Developed comprehensive design system used by 50+ designers, improving design consistency by 80%

Created new playlist discovery experience increasing user engagement by 45%

Collaborated with product and engineering teams to launch 3 major feature releases

Led end-to-end redesign of mobile app improving user satisfaction score from 3.2 to 4.8

Implemented accessibility improvements achieving WCAG 2.1 AA compliance

Design: User Research, Wireframing, Prototyping, Information Architecture, Design Systems

Tools: Figma, Sketch, Adobe XD, InVision, Principle, Zeplin

Additional: HTML/CSS, Design Thinking, Agile/Scrum, A/B Testing

Concentration in Digital Experience Design; Adobe Design Achievement Awards Finalist